Best Buy’s Rallying Cry

Best Buy’s Rallying Cry

BEST BUY’S RALLYING CRY The iconic Best Buy logo has been given a makeover, setting the wordmark free from its’ confines. For nearly three decades, the company’s name had been contained inside a large yellow price tag. According to Best Buy, the rebrand aims to...
A Million Dollar Brand

A Million Dollar Brand

A MILLION DOLLAR BRAND Do you have to invest hundreds of thousands of dollars into your logo in order to build brand awareness? Twitter doesn’t think so. They bought their original logo mark from a stock photography site for a measly $15. The famous Nike swoosh,...