The word “capstone” refers to a stone fixed atop another object. I used this definition to create a logo mark resembling the tip of a pyramid broken into three levitating pieces. The hovering aspect hints at the unearthing of the valuable metals their company produces, and the strong, sharp edged type face creates a powerful balance.

THE LOGO

The word “capstone” refers to a stone fixed atop another object. I used this definition to create a logo mark resembling the tip of a pyramid broken into three levitating pieces. The hovering aspect hints at the unearthing of the valuable metals their company produces, and the strong, sharp edged type face creates a powerful balance.

In order to ensure consistency, and ultimately brand awareness, brand guidelines must be in place. Style guides outline these rules and restrictions to make future marketing projects coherent with past efforts.

STYLE GUIDE

In order to ensure consistency, and ultimately brand awareness, brand guidelines must be in place. Style guides outline these rules and restrictions to make future marketing projects coherent with past efforts.